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The last thing consumers need: a new agency
Obama's plan to guard against devious lenders would launch a new bureaucracy to enforce the law, but we've already had one for 95 years. It's called t...
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What's in a new logo?
It can invigorate a company's image or squander its brand equity. To see which gambles paid off, Fortune turned to a few experts to judge some of the ...
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Thrifty is the new frugal
Consumers are switching from 'conspicuous' to 'conscious' consumption, according to investment strategist Edward Kerschner.By Telis DemosSigns that we...
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The new jobless
來源：2009年2月號《財富》雜志Could this be you? The recession is throwing millions out of work. What the new jobless class can tell you about what it's like out t...
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Next best thing to "teleporting"?
Tech companies push "telepresence" videoconferences as substitute for air travel, but prices deter widespread adoption.By Jon ForttCisco CEO John Cham...
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Next big thing: the cell phone as broadcast camera
by Jon ForttUser-generated video goes mobile – and liveRamu Sunkara was at home in Silicon Valley three years ago, chatting with a friend in Moscow, w...
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Angel collusion: It's not necessarily a bad thing
Would the start-up world be a better place if some of Silicon Valley's biggest investors worked together?In the wake of "AngelGate," a lot of heated w...
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How consumers rewrote the old recessionary rules
The conventional wisdom about consumers and recessions goes something like this: when the economy stinks, people trade down -- or they splurge on triv...
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Meet the new boss
How some of America's best small companies inspire workers and boost the bottom line.By Joseph V. Tirella(Fortune Small Business) -- The Great Recessi...
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When can consumers buy a Google driverless car? And why would they?
Google's (GOOG) dramatic experiments on California roads with driverless-vehicle technology, publicized with mild fanfare within the past week, could ...
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